APPLIED GTM STRATEGIES INC. PRIVACY POLICY

Last Updated: March 19th, 2025

References to "the Company","We","Us" or "Our" in this privacy policy (this "Privacy Policy") shall collectively refer to Applied GTM Strategies Inc., a corporation duly incorporated in the Province of Ontario.

THE POLICY

This Privacy Policy demonstrates Our commitment to protecting Your privacy and is incorporated into Our Terms of Use . We use Your Personal Data (defined below) to provide and improve the Service (defined below). By registering and using the Service via the Applied GTM Strategies Inc. Website (defined below), You agree to the collection and use of information in accordance with this Privacy Policy. The Service is intended for use only by individuals who are at least 18 years old. We do not knowingly collect Personal Data from individuals under 18 years old.

INTERPRETATION AND DEFINITIONS

Interpretation

This Privacy Policy includes examples, but is not intended to be restricted in its application to such examples; where the word "including" or "includes" is used, it shall mean "including without limitation".
This Privacy Policy does not create or confer upon any individual any rights nor impose upon the Company any obligations outside of, or in addition to, any rights or obligations imposed by applicable privacy laws. Should there be, in a specific case, any inconsistency between this Privacy Policy and applicable privacy laws, this Privacy Policy shall be interpreted, in respect of that case, to give effect to, and comply with, such applicable privacy laws.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of fifty percent (50%) or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
  • CCPA means the California Consumer Privacy Act (2018), a state statute intended to enhance privacy rights and consumer protection for residents of the State of California in the United States.
  • Company (referred to as "the Company","We","Us" or "Our" in this Privacy Policy) refers to Applied GTM Strategies Inc., a corporation duly incorporated in the Province of Ontario.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website, among its many uses.
  • Cookies are small files that are placed
  • Country refers to Canada.
  • Device means any device that can access the Service, such as a computer, a cellphone or a digital tablet.
  • GDPR means the General Data Protection Regulation, otherwise known as Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the services offered by the Company, as set forth in the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform tasks related to the Service or to assist the Company in analyzing how the Service are used.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to the website of the Company, accessible from https://appliedgtm.com
  • You/Your means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

COLLECTING AND USING YOUR PERSONAL DATA

Types of Data Collected

Personal Data

While using the Service, We may ask You to provide Us with certain Personal Data that can be used to contact or identify You. Personal Data may include, but is not limited to:

  • Email address
  • First name and last name;
  • Phone number;
  • Address, State, Province, ZIP/Postal Code, City; or
  • Usage Data.

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's internet protocol address ("IP Address"), browser type, browser version, the pages of the Website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Website by or through a Device, We may collect certain information automatically, including the type of Device You use, the IP Address of Your Device, Your mobile operating system, the type of mobile internet browser You use, unique Device identifiers and other diagnostic data. We may also collect information that Your browser sends whenever You visit the Website or when You access the Service by or through a Device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to monitor your activity on the Website and store certain information, and to improve and analyze the Service. You may control and manage Cookies through Your browser settings. Please note that disabling certain Cookies may impact the functionality of the Website and the Service. Unless You have adjusted Your browser setting so that it will refuse Cookies, the Website may use Cookies.

The technologies and Cookies We use may include:

  • Google Analytics 4 (GA4) and Universal Analytics Cookies. These Cookies collect anonymous analytics data to help Us understand user behavior and improve the Service. These Cookies track metrics such as page views, session duration, and referral sources.
  • HubSpot Cookies. These Cookies are used for Website analytics and Our customer relationship management. These Cookies track interactions of users of the Website, including contact form submissions and visits to key pages on Our Website.
  • Scheduling and Contact Form Data. When You book an appointment through Our scheduling tool or submit a request via the contact form on Our Website, We collect the information You provide, including Your name, email address, and phone number.

We use the types of Cookies set out below for the following purposes:

Performance and Analytics cookies

  • Administered by: Us
  • Purpose: these Cookies track how the site is used by You in order for Us to enhance the performance of the Service and the Website and customize it according to user preferences. We use Google Analytics to track and analyze how the Service is used, including the number of visitors, the websites from which visitors have navigated to Our Website, and the pages on Our Website to which visitors navigate.

Functionality Cookies

  • Administered by: Us
  • Purpose: these Cookies are used to improve how the Website functions. If you choose to opt out of these types of Cookies, some aspects of the Service may not be functional.

Essential Cookies

  • Administered by: Us
  • Purpose: these Cookies are necessary for You to visit the Website or use the Services. If You opt out of these, there may be some parts of the Website or Services that You may not be able to access or use.

USE OF YOUR PERSONAL DATA

The Company may use Personal Data for the following purposes:

  • To provide and maintain the Service, including to monitor the usage of the Website.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the services You have purchased or of any other contract with Us.
  • To contact You: to contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other services which We offer that are similar to those that You have already purchased or enquired about, unless You have opted not to receive such information.
  • To manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns and to evaluate and improve the Service, additional services of the Company, marketing and Your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your Personal Data with Service Providers to monitor and analyze the use of the Website, or to contact You.
  • For business transfers: We may share or transfer Your Personal Data in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our Affiliates, in which case We will require those Affiliates to honour this Privacy Policy.
  • With business partners: We may share Your information with Our business partners to offer You certain services or promotions.
  • With other users: when You share Personal Data or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside the Website.
  • With Your consent: We may disclose Your Personal Data for any other purpose with Your consent.

Retention of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to – and maintained on – computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of Your Personal Data and other information.

Delete Your Personal Data

You may contact Us to request access to, correct, or delete any Personal Data that You have provided to Us.

Please note, however, that We may need to retain certain information, which may or may not include Personal Data, when We have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different privacy policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (for example, a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation;
  • Protect and defend the rights or property of the Company;
  • Prevent or investigate possible wrongdoing in connection with the Service;
  • Protect the personal safety of users of the Service or the public; or
  • Protect against legal liability.

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the internet or other method of electronic storage is one hundred percent (100%) secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

CHILDREN'S PRIVACY

Our services do not address children under the age of 18. We do not knowingly collect Personal Data from children under the age of 18. In the case We discover that a child under the age of 18 has provided Us with Personal Data, We immediately delete this from Our servers. Please contact Us at info@appliedgtm.com if You believe We might have information from or about a child under the age of 18.

LINKS TO OTHER WEBSITES

The Website may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third-party's site. We strongly advise You to review the privacy policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

RESIDENTS OF CALIFORNIA

This section applies to residents of the State of California in the United States only. Under the CCPA, among other rights, You may have certain additional protections including:

  • The right to access the categories and specific pieces of Personal Data that We collect from You;
  • The right to request the deletion of Your Personal Data, subject to certain limitations under applicable laws;
  • The right to opt-out of any sale of Your Personal Data that may occur; and
  • The right to not be discriminated against for exercising certain rights under laws of the State of California.

If You would like to exercise any of these CCPA rights, please submit a request by emailing info@appliedgtm.com and We will respond within thirty (30) days.

GDPR COMPLIANCE

This section applies to those who are residents of the European Union, United Kingdom, Lichtenstein, Norway, or Iceland. Under the GDPR, among other rights, You may have certain additional protections including:

  • The right to access the Personal Data We hold of You;
  • The right to request that We correct any inaccurate or incomplete Personal Data We hold of you;
  • The right to request the deletions of Your Personal Data, subject to certain limitations under applicable laws;
  • The right to request that We restrict the processing of Your Personal Data, subject to certain limitations under applicable laws;
  • The right to object to Our processing of Your Personal Data, subject to certain limitations under applicable laws; and
  • The right to request that We transfer the Personal Data We have collected to another organization, or directly to You, subject to certain limitations under applicable laws.

If You would like to exercise any of these GDPR rights, please submit a request by emailing info@appliedgtm.com and We will respond within thirty (30) days.

CHANGES TO THIS PRIVACY POLICY

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on the Website prior to the change becoming effective and update the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page of the Website.

CONTACT US

If You have any questions about this Privacy Policy You can contact Us by email at info@appliedgtm.com.