Product: coaching assistant for sales leaders
AppliedGTM AI
The AI drafts evidence; the manager renders judgment.
Most AI sales tools try to work around the frontline manager. AppliedGTM AI takes the other side: the AI drafts evidence; the manager renders judgment. It is a coaching assistant that carries Paul Munro's frameworks for sales leaders. Bring it a real situation with a rep, the kind that lands right after a one-on-one, and it coaches you the way great coaches do: it builds your own judgment, starting from your read, then tells you where you're wrong, why, and how to fix it. A manager uses it to prepare a 1:1, think through a rep they're stuck on, or test a decision before making it. It answers from those frameworks and from the material in that manager's own private workspace. Use it on its own, or alongside Paul's coaching in The Leader's Coach or The Longest Lever.
$150 per month per manager Onboarding included · USD
How it answers
Two sources, one answer
Paul Munro's frameworks
For sales leaders.
Your own private workspace
The material in that manager's workspace.
Evidence for your judgment
The AI drafts evidence; the manager renders judgment.
It answers from those frameworks and from the material in that manager's own private workspace.
Price
- A private workspace
- Onboarding included
- Paul Munro's frameworks for sales leaders
- For managers across the United States and Canada
Your workspace
Each manager gets their own private workspace on a third-party platform. Who can see a participant's material: the participant, the assistant, and AppliedGTM as administrator. Nothing in a workspace is used to train AI models. Details are in the privacy notice.
Your own private workspace
Seen only by you, the assistant and AppliedGTM as administrator
Never used to train AI models
One founding team’s results
The situation
A rep is two months under quota. The manager listens to the calls, hears the price come out too soon, and writes down the fix: hold the pause. That is advice, and a rep two months under quota needs a plan. Nobody taught the manager how to build one.
AppliedGTM AI is a coaching assistant that carries Paul Munro’s frameworks for sales leaders. Bring it a real situation with a rep, the kind that lands right after a one-on-one, and it coaches you the way great coaches do: it builds your own judgment, starting from your read, then tells you where you’re wrong, why, and how to fix it. It lives where a manager already works: in Slack, in Chrome, or inside Claude.
What they asked
The two co-founders of LegalMate spent the summer of 2026 working with Paul on pricing and go-to-market. Then leads and sales volume took off, and so did the questions: what to charge, when to discount, which deal to chase first. Paul’s answers lived in call recordings, memos and a Slack channel, and only showed up when Paul was on the call. They wanted him on call.
What they got
A private AppliedGTM AI workspace, built in September 2026, holding everything Paul had already given them and, since October, his coaching method. Now either co-founder tags the Agent in Slack on any deal and gets advice on how to run it, built on years of hard-won lessons, the moment the deal needs it. Nothing to maintain beyond typing what happened.
In the co-founder’s words
“For our sales team, AppliedGTM has been a game changer, allowing us to get advice right away that helps us close the deals and increase our revenue.”
The AI drafts evidence; the manager renders judgment.
Ask about AppliedGTM AIUse it on its own or with coaching
FAQ
Questions people ask
What does it cost?
$150 per month for one manager, with a private workspace and onboarding included. Prices are in USD.
Who can see my material?
The participant, the assistant, and AppliedGTM as administrator.
Is my material used to train AI models?
No. Nothing in a workspace is used to train AI models.
Where does my workspace live?
Each manager gets their own private workspace on a third-party platform. Details are in the privacy notice.
Can I use it alongside coaching?
Yes. Use it on its own, or alongside Paul's coaching in The Leader's Coach or The Longest Lever.
Is it available in the United States and Canada?
Yes. AppliedGTM serves companies across both countries.
The AI drafts evidence; the manager renders judgment.
$150 per month for one manager. Onboarding included.