AppliedGTM finds where a growth-stage software company's revenue model is exposed to AI, then installs the fix: a scored diagnostic, a coaching assistant, a program for frontline sales managers, and coaching for the leaders who own the number.
Fixed scope, priced. Each one works on its own or alongside the services below.
Assessment
Eighteen questions, ten minutes, a per-pillar risk readout of where AI-driven dislocation is compounding under clean numbers. The free version diagnoses. The $499 Deep Dive tells you what to do about it.
Coaching assistant
A coaching assistant that carries Paul Munro's frameworks for sales leaders. Each manager gets their own private workspace. Bring it a rep you're stuck on or a 1:1 to plan. The AI drafts evidence; the manager renders judgment.
Two priced programs and one scoped engagement. The work is done alongside your team.
One-to-one
One-to-one coaching for sales leaders. One 60-minute working session a week on your reps and your deals, a digest between sessions, and a monthly analysis pass that hands back something you keep. 30 minutes tells you if it fits.
Team program
Mechanical advantage for sales managers. A program in which Paul Munro coaches a team's frontline sales managers, with AppliedGTM AI carrying the method between sessions. A complete coaching practice built into each manager's real week. Diagnose, install, calibrate.
Implementation
Revenue architecture sprints or advisory mandates on what the Diagnostic surfaces, direct or via partners. Every engagement starts with the Diagnostic. Scope and hand-back are defined before the work starts.
Start with the Diagnostic“Working with AppliedGTM helped us move from fragmented sales efforts to a far more structured and intentional go-to-market approach. The impact extended well beyond the engagement itself.”
Charles Segal, CEO, NotaryPro
“For our sales team, AppliedGTM has been a game changer, allowing us to get advice right away that helps us close the deals and increase our revenue.”
Ali Zahid, Co-founder, LegalMate
With our featured partner, Virtio, we leverage GTM strategies with AI innovation and best-in-class execution. Create new automations, AI agents, and customer focused solutions to empower employees and capitalize the capabilities of new AI technology.
Other partners
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