Where smart strategy, cutting-edge technology, and seamless execution lead to success.
We help companies, from pre-seed to scale-up, achieve predictable revenue growth by incorporating fractional expertise where and when you need it. By combining strategy, technology, execution, and enablement, you’ll see faster time-to-value, higher conversion rates, and stronger revenue retention, ensuring measurable results at every stage.
Applied Go-To-Market Strategies
Our Services
SALES
Equip your sales team with proven strategies, playbooks, and tools to convert leads into customers. From refining sales processes to optimizing pipelines, we help drive consistent, scalable revenue growth. We don’t just advise — we roll up our sleeves and execute, engaging with your prospects and customers, sourcing and closing deals alongside your team.
AI & AUTOMATION
Let us automate your end-to-end GTM process and create cost-efficient, recurring pipeline. AI-powered automation helps target your ICP with hyper-personalized and multi-channel outreach, using real-time signals to convert prospects at the right time. Aggregate, enrich, and score your inbound leads while improving speed-to-lead. Automate manual account research and keep your CRM clean and continuously up to date — so your sales team can focus on selling, not manual tasks.
REVOPS
Align your sales, marketing, and CX teams with streamlined processes and unified data to drive efficiency and growth. We’ll help modernize your tech stack with the right tools, incorporating AI and automation and create standardized processes to ensure a strong revenue engine while data transparency and insights empower informed decision-making.
MARKETING
Find the right channel mix, craft compelling content, and execute targeted campaigns that boost brand awareness, generate demand, and drive sales. Our marketing experts support you at every stage, from developing a strategic plan to implementing high-impact initiatives and continuously optimizing performance.
IT & SECURITY
Keep your website, email, and domain security airtight with our expert IT security service. We monitor, update, and safeguard your online presence to prevent cyber threats, ensure email deliverability, and maintain trust. Stay protected — so you can focus on growth.
COACHING
Empower your leadership team and sales professionals with expert coaching tailored to their growth and success. Through personalized 1:1, group coaching and workshops, we provide actionable insights and repeatable frameworks that strengthen skills, boost productivity, and foster a high-performance culture.
STAFFING
Ready to scale your team? We help you attract, hire, and retain top talent by identifying skill gaps, streamlining hiring processes, and optimizing onboarding. With a tailored approach to talent acquisition and retention and thousands of hours of hiring experience, we ensure you’ll build a high-performing team that drives long-term growth.
ADVISORY
Get expert guidance tailored to your current stage and growth ambitions. We help you identify your target audience, refine value propositions, and optimize sales and distribution channels. With a strategic approach, we position your business for sustainable growth and market success.
CS/X
Build a data-driven customer experience practice that fosters trust, loyalty, and long-term growth. From developing playbooks to selecting the right tooling and defining hiring profiles for key roles, we guide you in designing and optimizing customer experience strategies, processes, and digital programs that delight customers and improve upselling and retention metrics.
Business Health Audit
The Health Audit is a comprehensive evaluation designed to diagnose your current processes and identify opportunities for improvement and growth. This audit provides a detailed analysis of your business's operational and strategic areas, including sales, marketing, customer experience, RevOps, and team building.
You get a tailored strategy that addresses specific challenges and leverages your strengths, using actionable insights and recommendations to drive sustainable growth and success.
About Us
Our collective of GTM experts in Sales, AI & Automation, Marketing, and CX brings the experience you need, having successfully grown businesses from $1M to $60M+. We know what it takes to win in today’s high-pressure, resource-constrained environments and provide practical, actionable solutions that drive recurring revenue growth.
Unlike traditional consultants, our revenue leaders are experienced operators who roll up their sleeves to design and implement scalable processes across all major revenue functions. By combining decades of experience with cutting-edge technology like AI and automation, we help businesses prioritize strategic focus, avoid pitfalls, and execute with precision, so you can grow faster and more efficiently. Get the expertise and execution you need to scale — without the overhead.
Why Fractional Leadership?
Fractional leadership provides flexible expertise when you need it that helps you scale at your speed. Without long executive searches and onboarding time, we can go deep quickly, bringing experience from diverse industries, and offering proven strategies and best practices tailored to your unique challenges and growth goals.
With a focus on building scalable, self-sustaining businesses, as fractional leaders we deliver more than quick fixes — we create long-term value. We lay the groundwork for sustainable success by providing strategic guidance, mentoring your team, and implementing repeatable and scalable processes.
Our team doesn’t stop at strategy. We roll up our sleeves and get into the deep work alongside your team every step of the way, from executing marketing strategies to engaging with your prospects and customers directly to source and close deals. This approach ensures your business develops the tools, skills, and foundation needed to thrive well beyond our engagement
How We Help
Consulting
Starting with a Business Health Audit (included), we’ll recommend how to prioritize and focus time and effort so it will have the greatest impact on your business. This hands-on, project-based consulting is meant to solve specific GTM challenges. We help create, execute, and optimize based on the KPIs and growth objectives that matter most.
AI & Automation Implementation
We start by identifying gaps and uncovering opportunities in your current GTM processes and tech stack. Then, using AI and automation, we’ll refine, optimize, and implement new systems and processes to drive the creation of cost-effective revenue. Combining technical expertise with over a decade of experience successfully building and scaling companies from start-ups to unicorns, we create systems that drive meaningful impact and scale with your business.
Advisory
Acting as a trusted advisor, we provide strategic guidance for GTM leaders and teams tailored to your growth stage. By applying proven frameworks, we refine your GTM strategy, optimize processes, and identify growth opportunities without deep operational involvement. This is ideal for founders and revenue leaders looking for expert insights and a sounding board to accelerate decision-making.
Fractional Leadership
An efficient and scalable way to bring experienced GTM leadership into your business without the long-term commitment of a full-time hire. From refining sales processes to driving pipeline growth, we serve as a Fractional VP of sales or GTM leader to help early-stage startups and scaling companies build a strong revenue foundation while staying agile. Get the hands-on strategy, team management, and execution support you need to grow.
Featured Partner: Winning By Design
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Our featured partner, Winning by Design, leverages GTM strategies that combine data-driven decisions and best-in-class execution. Our partnership allows us to deliver proven revenue optimization frameworks to drive faster growth, higher conversions, and long-term retention.
Join the Collective
Want to become part of a high-impact network of fractional leaders driving growth across Sales, Marketing, RevOps, CX, AI & Automation, IT, and more? At AppliedGTM Strategies, we connect experienced operators with fast-scaling companies that need hands-on expertise without the full-time commitment. Whether you specialize in strategy, execution, or team leadership, you’ll have the opportunity to work with top-tier organizations, shape go-to-market strategies, and drive meaningful business outcomes. If you thrive in high-growth environments and want to leverage your expertise in a flexible, rewarding way — join our crew and start making an impact today.