A program for frontline sales managers
The Longest Lever
Mechanical advantage for sales managers.
A salesperson who improves moves one quota, but a manager who coaches well moves every quota on the team.
The Longest Lever is a program in which Paul Munro coaches a team's frontline sales managers, with AppliedGTM AI carrying the method between sessions. It runs in three stages: diagnose, install, calibrate.
The lever
Mechanical advantage for sales managers
A salesperson who improves
Moves one quota.
A manager who coaches well
Moves every quota on the team.
How it runs
Three stages
It runs in three stages: diagnose, install, calibrate.
-
01
Diagnose
-
02
Install
-
03
Calibrate
- Paul Munro coaches your frontline sales managers
- AppliedGTM AI carries the method between sessions
What each manager gets
A complete coaching practice built into each manager's real week
A complete coaching practice built into each manager's real week: a coaching plan for every rep and a running record of what's improving. The AI drafts evidence; the manager renders judgment.
A coaching plan for every rep
A running record of what's improving
Is it a fit?
Who it is for
Growth-stage businesses, existing frontline managers, scaling teams. Typically $8M to $40M revenue, fifteen to thirty salespeople. Buyer is the CEO or head of revenue. If your sales managers are already strong people-developers, this isn't for you, and we'll tell you that in the first call.
A fit
Growth-stage teams with existing frontline managers, typically $8M to $40M revenue and fifteen to thirty salespeople, where the CEO or head of revenue is the buyer.
Not a fit
Teams whose sales managers are already strong people-developers. We'll tell you that in the first call.
Available to teams across the United States and Canada.
Price
$7,500 per month
For up to three managers
$7,500 per month for up to three managers, with AppliedGTM AI for every manager, and $2,500 per month for each manager after the third. Three-month minimum.
Talk about the programRelated
FAQ
Questions people ask
What does it cost?
$7,500 per month for up to three managers, with AppliedGTM AI for every manager, and $2,500 per month for each manager after the third. Three-month minimum.
Who is it for?
Growth-stage businesses, existing frontline managers, scaling teams. Typically $8M to $40M revenue, fifteen to thirty salespeople.
Who buys it?
The CEO or head of revenue.
What if our managers are already strong coaches?
If your sales managers are already strong people-developers, this isn't for you, and we'll tell you that in the first call.
Where does AI come in?
AppliedGTM AI carries the method between sessions. The AI drafts evidence; the manager renders judgment.
What does each manager end up with?
A complete coaching practice built into each manager's real week: a coaching plan for every rep and a running record of what's improving.
Do you run it in the United States and Canada?
Yes. AppliedGTM serves companies across both countries.
A manager who coaches well moves every quota on the team.